Project pages that sell
Every flagship build has its own address, so a search for a commercial fit-out or a custom home in Cornwall can land on a matching, finished project.
Case study · General contractor
Ray-Jans Construction
A Tarion-licensed general contractor building custom homes, commercial, industrial and agricultural projects across Eastern Ontario needed a site that looked as solid as the work.
Scroll inside the frame to explore the page
The brief
Four sectors, one standard.
A family planning a custom home, a franchisee fitting out a storefront and a farmer planning a dairy barn all search differently. The site had to speak to each without becoming four websites.
Ray-Jans builds across residential, commercial, industrial and agricultural work, and the proof is in projects people in Cornwall already recognize. The old way of presenting that, a single page with a list of services, buried the credentials that actually separate a licensed builder from a guy with a truck: the Tarion licence, Legalett certification and full insurance.
So the structure does the work. Each sector gets its own space, each flagship project gets its own page, and the credentials sit in a strip directly under the hero on every page. The quote form opens addressed to the company inbox, and the phone number lives in the header so a customer on a lot can tap it.
What I built
- Video hero with sector navigation"Leaders in build quality" over site footage, with all four sectors one click away.
- Services by sectorResidential, commercial, industrial and agricultural, each written for its own searches.
- Four project pages with real photosRiverfront House, Corus Entertainment, Dairy Barn and Pommier Jewellers, each with its own story and gallery.
- Legalett heated-floor specialty pageA certified-installer page written for people searching for the system itself.
- FAQ and quote formThe pre-quote questions answered, and a form that lands in the company inbox.
- Credential strip on every pageTarion licence, Legalett certification, insurance and home base, visible before anyone scrolls.
Highlights
What makes it work.
Credentials above the fold
Licensed, certified, insured and local, shown in a strip under the hero. The things a customer would otherwise have to ask about.
Fast on a job site
Self-hosted fonts, compressed photography and no page builder. It loads on a rural connection standing next to a foundation form.
On a phone
Designed for a customer standing on the lot.
Most first visits to a contractor's site happen on a phone. Everything important is reachable with one thumb.
- Tap-to-call in the headerThe phone number is a button on every page.
- Quote button always in reachGet a quote sits beside the logo, not buried in a menu.
- Galleries that swipeProject photos are built for thumbs, not mouse wheels.
