Sells without a second checkout
Customers browse a beautiful, fast shop and buy on the Square store they already trust. No duplicate inventory, no second set of orders to reconcile.
Case study · Sheep farm & yarn shop
Prado de Lana
A family-run sheep farm and breed-specific yarn shop in the historic Stockbridge train station. Their store already lived on Square, so the site had to sell without replacing it.
Scroll inside the frame to explore the page
The brief
Tell the story. Keep the checkout.
Square Online handled their orders, gift cards and event tickets and wasn't going anywhere. The site had to add warmth and sell into it, not around it.
Prado de Lana raises Romney, Lincoln Longwool and Romeldale/CVM sheep on Berkshire pasture and sells their wool, alongside curated natural-fibre yarns, from the old Stockbridge station. There's a weekly Stitch 'N Sip, seasonal events and a wholesale side. A store template can list products; it can't make you feel the place.
So the site does the storytelling and Square does the transaction. Every product in the shop opens the real listing on their Square store, the catalogue rewrites itself from Square's data, and newsletter sign-ups land directly in their Square customer directory. The client is in Massachusetts; the whole project ran by email and phone.
What I built
- Video hero of the flock"From sheep to stitch" over pasture footage, with an open-or-closed card showing the next opening time.
- Filterable 76-item shopEvery Shop Now button opens the real product on their Square store. No second cart.
- Square catalogue syncA small server script reads their catalogue and stock and rewrites the shop grid every fifteen minutes.
- Newsletter into Square"Join our flock" adds subscribers straight to their Square customer directory, with a queue if Square is unreachable.
- Our Farm, Events, Stories, Visit and WholesaleEach with its own page, its own search intent and its own call to action.
- Handover packageDeploy tooling and a plain-English launch checklist so the client can host and edit it on their own account.
Highlights
What makes it work.
A catalogue that updates itself
When stock changes in Square, the site changes too. The owner never edits a product page by hand.
Remote from start to finish
Stockbridge is a seven-hour drive from Cornwall. Concept, revisions, integration and handover all happened by email and phone, on schedule.
On a phone
Are they open? One glance.
A yarn shop's most common mobile visit is someone deciding whether to drive over. The answer sits right under the headline.
- Live open-or-closed cardWith the address and the next opening time.
- Shop filters as chipsFilter by weight, fibre or breed with a thumb.
- One-tap directionsTo the train station door at 2 Depot Road.
Shops, farms and makers
Already selling on Square or Shopify? Keep it.
I'll build the storefront your products deserve on top of the checkout you already have.